Case Study
Building Sustainable Imaging Services in Rural Oklahoma
Facility Types: General, Vascular, Adult Echocardiography
Geography: Rural
The Challenge
Before partnering with BB Imaging, several areas in rural Oklahoma—including Healdton, Love County, and Tishomingo—lacked adequate ultrasound services. Patients were often forced to travel long distances or forgo essential imaging altogether. Additionally, clinics within this healthcare system are often spread hours apart, making it difficult to maintain consistent sonography coverage across the region. High sonographer turnover further complicated staffing, leaving many sites without the expertise necessary to deliver sustainable services.
Without onsite imaging, inpatients were frequently transferred elsewhere for scans, which delayed diagnoses and increased the financial burden for patients and the system.
15%
Average sonographer placement time after contract signing
8%
Sites benefiting from their clinic’s partnership with BB Imaging
97%+
Percentage of PRN requests filled by BB Imaging sonographers
The BB Imaging Solution
✔︎ BB Imaging rapidly deployed experienced sonographers, launching onsite services with an average contract-to-coverage time of just 15 days. A dedicated sonographer now rotates between Healdton, Love County, and Tishomingo weekly, supported by three float sonographers for continuous coverage.
✔︎ Beyond staffing, BB Imaging provided portable ultrasound equipment, implemented standardized clinical protocols, and streamlined workflows across locations, ensuring services could be launched and sustained efficiently. The partnership also helped clinics expand local cardiovascular care, allowing patients to access comprehensive imaging without leaving their communities.
The Results
✔︎ Patients can now receive essential scans within their communities, reducing travel burdens and improving continuity of care.
Local Access Restored
✔︎ What began as support for three clinics has grown into BB Imaging staffing 8 of the healthcare system’s sites across Oklahoma.
Scalable Partnership
✔︎ BB Imaging sonographers fill over 97% of PRN requests and travel as needed to staff clinics five days a week, contributing to consistent, high-quality care.
Efficient Rural Coverage
✔︎ Clinics can confidently offer new ultrasound services, increasing rural access while retaining patients within their local healthcare systems.
Sustainable Growth
Access & Efficiency Improvements in Kansas City
In partnership with BB Imaging, a maternal-fetal medicine clinic in the Kansas City metro implemented a fully managed staffing solution, rapidly onboarding experienced fetal echo-certified sonographers while streamlining workflows, scheduling, and exam room utilization.
Let’s Work Together
Connect with a member of our team to learn how we can help support your healthcare system or your career in sonography.